Selection Criteria


Impulse Capital uses the following criteria when assessing a company’s potential for investment :

Viable and competitive market advantage
You have a well-defined niche, an innovative product or service with a sustainable competitive advantage and a large market with rapid growth.

Technological platform
You have developed, or are currently developing, technologies with broad applications.

Strong, passionate management team
You have a solid and passionate management team with relevant business experience. You are market-oriented and have the passion and dedication to propel your business to new heights. A commitment to partnership is key.

Clear and realistic business plan
You have a business plan that is well thought out, realistic and has a clear strategy for success.

Investment by owners
You have invested in the company but also show a willingness to take on a new equity partner and to work with Impulse Capital during the growth phase of the business.

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